Call Us: 781-214-1048

The 4A’s: Overview

The 4As of Inbound Marketing

The 4Ps (Price, Product, Promotion and Place) have been around forever. Today’s successful marketers use a new methodology for driving revenue success. We call this process the 4As of Inbound Marketing.

RevEngine Marketing uses this methodology to ensure organizations can attain their sales and marketing objectives for igniting revenue growth.
all

  • Assess. Auditing current marketing and sales processes is essential for finding gaps where improvement is needed and for setting benchmarks to measure against future progress.
  • Align. Sales and Marketing alignment is crucial to the success of the revenue generating machine. This step involves bringing Sales and Marketing together with repeatable industry best practice methodology.
  • Automate. Automation is where Sales and Marketing begin to see the benefits of their hard alignment work. Here, alignment process and marketing get mapped to success with marketing automation technology. Includes lead scoring, lead nurturing, analytics and much more.
  • Analyze. Reporting and analytics are where the art of marketing meets the science of marketing. This steps involves developing the top reports that provides closed-loop reporting to track a prospect from the top of the funnel to closed business.

About the Founder

jeff-headshotRevEngine Marketing was founded in 2013 by Jeff Coveney, an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Most recently at Application Security, Coveney redefined the demand generation process with... Read more

What is RevEngine?

Today’s successful marketers use a new methodology for driving revenue success. We call this process the The 4A Methodology, the building blocks of which are:
  1. Assess Marketing Opportunities
  2. AlignYour Organization
  3. Automate Your Efforts
  4. Analyze Your ROI